Why a careful description is essential
A detailed and engaging description can:

Attract more visitors: Well-written ads generate up to 50% more visits.
Convince potential exchangers: A lively and precise text doubles your chances of a successful exchange.

How to write an effective description
Be precise and detailed: Mention important characteristics such as the surface area, the number of rooms, the facilities and the special features that make the difference.

Example: “70m² apartment in the heart of the historic district, with 3 rooms, 2 spacious bedrooms, a modern kitchen and a balcony offering a breathtaking view.”

Highlight the unique assets: Emphasize the strong points that will make future tenants dream.

Example: “Apartment bathed in light, with large bay windows, solid wood parquet flooring and located a stone's throw from shops and transport.”

Tips to make your ad irresistible
Use positive adjectives: Words like “spacious”, “charming”, “modern” or “bright” immediately catch the eye.
Be sincere: An honest and realistic description inspires confidence and makes people want to visit.

In short
A well-written description attracts more visitors, convinces potential buyers and facilitates your search. Take the time to pay attention to every detail to optimize your chances of success.

For more advice, check out our blog. Good luck in your real estate transactions!